#10- Wild Card

Technological Advances of the future on college campuses

We all know that technology is constantly changing rapidly in the world especially in this new day and age when everyone is basically wired. "Wired" is constantly connected to something online or being able to adapt quickly to an online network to accomplish what you need. With mobile and social devices advances our culture and the specific college demographic that I am in, I feel that there is going to be a rise of newer innovations, as well as advancements that will help the average college student advance in their field and time as an undergraduate.

https://www.youtube.com/watch?v=rphvs6Xp0W8

In this particular video, i wanted to give visuals of an actual college university making plans to build a campus of the future. They will begin to display the ideas that they have been putting into place that they feel will make the campus more innovative and evolved. During my research i wanted to display an enriched program on how they plan to expand and advance their companies, as well as who they are partnering with to improve education and ideas. 

#9 - Classmate Blog Critique

Classmate Blog Critique

On this assignment I was asked to evaluate and critique some of the blogs from my fellow classmates. I decided to pick out three of my personal favorite blogs to critique and describe why I like them or why they stand out to me. When it comes to blog and blog posts, the things that stand out to me are visuals and the particular post and the overall design and artwork of the blog.I like things that are going to catch my attention no matter what the post is about. A good blog is going to keep you searching and continuing to read because the writer draws you in with different things that may be appealing to you.

One of my favorite blogs was the page of Jamia Evans. Jamia Evans is a good friend of mine, and she has continuously been creative all semester with her overall layout of her blog and her creative writing skills. One thing that stands with the blog of Jamia Evans is that most of the blog is transparent. I enjoy the layout design as well as her allowing you to be drawn in by the soft creative designs of the layout. But she allows you to enjoy the layout while be able to clearly continue to read the blog entry because thing are made easy to read.  She adds detail with attention to each entry by adding slight touches to the font , while highlighting things that she feels are important.

Another blog selection that I decided to personally critique was that of my classmate Dasha Pettis.  Dasha Pettis always seems to amaze me. Ive been taking classes with Dasha since my first semester at SAU. She has continued to elevate her work in each class and assignment . I've always enjoyed her media presentations throughout the years. When it comes to this blog, it instantly catches my attention with how professional her layout is. It draws me in with the artistic design on the layout. Her blog stands out because you have to specifically click on the entry in which u plan to read. I enjoyed browsing through the entry and how put together it is.

#8 - Predictions (Network/Cable, Streaming, Online, Social, Gaming or AI)

In my article i would like to discuss the predictions of the future of Social Media and Social Media marketing. Technology is continuously evolving monthly, weekly and daily. As consumers and Americans we are becoming more sand more wired. And due to these interactions we are slowly beginning to begin to control things from our from such as apps, and even home devices. Ideas have been simple introduced to even control home security settings to simple television streaming apps from our phones.
















I wanted to provide diagrams of our research methods so that i can provide visuals of the future predictions and things that have already or currently being implemented into certain social media medians that we use daily as consumers. By use being more wired and always being solely focused on our phones, social media platforms have began to advertise more ads and even implement ads in which it has noticed that you were previously interested in. Social Media predictions are aiming to make you separate from your money, and find creative ways to get wherever there customers are spending most of their time at.

These days it is predicted that most mobile and social sites are beginning to advertise more on hosting sites than can provide video ads. With the growing avenue of social media and the increased numbers of rising users, companies are starting to invest more of their time in advertisement online as well as videos on these sites to reach their audience

Some new predictions of the future for is that Instagram, Facebook and Snap chat all have video hosting features, and I feel that eventually you will be able to record and post live video on every website and each social media network. Snapchat created a new wave implemented "Stories". In which u post a photo or a video and save it to a collage in which u can continuously view for 24 hours. This "snap" trend has also been replicated and installed into Facebook as well as instagram.

sources: https://www.socialmediaexaminer.com/social-media-predictions-2018/ 

#7 - Binge Watching(Old, New, Domestic, or Global)

       When it comes to Binge watching, I enjoy watching some of my favorite shows that often miss due to the heavy load that I am taking on this semester. The only way I would binge watch anything is solely based on if the sitcom or television show is really worth my time. These days I don't get to watch much television as it is, so if I can catch something on my phone as well as my laptop it makes it more convenient. As college students we always wired to our mobile devices, and they seem to consume most of our time, even as far as entertainment wise.

     

       I get updates and alerts on my phone on when the episodes are being updated online and when they will premier on television. so at the end of the week when I have some free time I go on my laptop and binge watch all the episodes that I've missed during the season. I enjoy binge watching because I get to watch the show that I enjoy exclusively back to back which catches me up on the current affairs and plots of the season. Its just watching things commercial free that I am more attracted to. I don't mind commercials on television but at times they can become annoying at times, I would more likely enjoy skipping through the unwanted ads.

https://www.youtube.com/watch?v=MM9RCzy0ljA









#6 Global Trends (Programming, Streaming, Online, Social, or Gaming)

Nike





In my "Global Trends" analysis I decided to highlight the marketing strategy of the global brand "Nike" Nike has continued to evolve over the years in becoming one of the leaders of athletic apparel and shoes. Being that our generation has continued to evolve with technology and different medians, as brand Nike has continued to reach the specific demographics that has allowed the brand to thrive in different avenues over the years. We all know that competition helps any industry, because it allows all brands to push for the best products and apparel to be the most eye catching to consumers as well as create more of a demand for their products offered. Other brands such as Under Armor, and Adidas, have put the pressure on Nike to increase the marketing strategies of reaching the people because these competing brands have also followed the mold of Nike over the years by adopting the idea going after big name athletes as well as the social media avenue to promote their brand.






https://www.youtube.com/watch?v=WYP9AGtLvRg 



In this short clip, this going into the global marketing strategies of Nike by not just trying to sell products but on a global market they are marketing a feel, a certain self esteem, they are marketing dreams. This is important because when it comes to keeping the appeal of millennial as well as their traditional market they have also been expanding their medians because customers are not just watching television, the target demographic is majorly on their phone or wireless devices. By being able to reach potential customers online or on mobile devices, Nike has crossed over to having more YouTube videos, as well as ads during these online video websites to keep the attention of their targeted audience.

Sources: https://www.referralcandy.com/blog/nike-marketing-strategy/

             http://www.businessinsider.com/4-reasons-nikes-business-will-explode-2014-11





Assignment #5- Surveillance or Law Enforcement

Attempted execution caught on surveillance video

This headline speaks volumes and come to be quite alarming in the eyes of most Americans across the country. There was a reported attempted execution of an individual caught on surveillance cameras inside of an apartment building in the state of New York. This is one of the most graphic videos I have seen online this year and may frighten viewers after watching. Caught on surveillance was four armed assailants in hoodies who approached an apartment in the Bronx New York area planned and ready to execute an individual in the inside of their home. Four armed individuals apparently approached an apartment and knocked on the door, engaging in conversation with a young lady who answered in order to draw the attention of the male victim inside of the apartment, after a short moment of small talk the assailants began to open fire inside of the apartment injuring one victim.

Attempted Execution

Sources: https://www.sanluisobispo.com/news/local/crime/article193009724.html

Assignment #4 Advertising Analysis (Network/Cable, Streaming, Online, or Social

“Nike’s ‘Unlimited Scout’ Advertising movement

When it comes to advertising analysis and how well a campaign is being marketing it all comes down to the demographic that you are promoting it to and how well is the message going to reach the masses. Nike is one of my favorite brands and also one of the leaders in the world when it comes to shoes and apparel as well as marketing.

SCOUT BASSETT

One of the best campaign ads by the Nike Brand and one of the most effective to date is the campaign associated with the Paralympic runner Scout Bassett. This campaign was one of the best campaign ads of this year and provoked responses according to my source http://footwearnews.com/2016/business/retail/nike-advertising-marketing-ads-effective-analysis-ad-campaigns-265593/ "she talks about the training that took her from last place to first. The ad earned the highest likability score of the group and evoked emotional terms such as ‘moving,’ ‘powerful,’ and ‘inspirational’ in viewer comments.”

UNLIMITED SCOUT

When it comes to certain ads or pop up on these websites, streaming sites or commercials we often speed through because we do not feel connected to the ad or whatever product is being thrown in our face while we are waiting on a specific show or movie to come on, But inspirational videos have became a major way to catch the attention during a ad or in between medians. Who doesn't feel good about a inspirational story? We have ideals of the american dream and our own perception of success but it feels good to see any individual defy the odds no matter what they went through to accomplish their dreams and goals. This type of advertising is impacting to every demographic that you are trying to reach and shows a sense of humility and makes you want to support a brand that has values, morals and certain ethics.

sources : http://footwearnews.com/2016/business/retail/nike-advertising-marketing-ads-effective-analysis-ad-campaigns-265593/