“Nike’s ‘Unlimited Scout’ Advertising movement
When it comes to advertising analysis and how well a campaign is being marketing it all comes down to the demographic that you are promoting it to and how well is the message going to reach the masses. Nike is one of my favorite brands and also one of the leaders in the world when it comes to shoes and apparel as well as marketing.
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| SCOUT BASSETT |
One of the best campaign ads by the Nike Brand and one of the most effective to date is the campaign associated with the Paralympic runner Scout Bassett. This campaign was one of the best campaign ads of this year and provoked responses according to my source http://footwearnews.com/2016/business/retail/nike-advertising-marketing-ads-effective-analysis-ad-campaigns-265593/ "she talks about the training that took her from last place to first. The ad earned the highest likability score of the group and evoked emotional terms such as ‘moving,’ ‘powerful,’ and ‘inspirational’ in viewer comments.”
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| UNLIMITED SCOUT
When it comes to certain ads or pop up on these websites, streaming sites or commercials we often speed through because we do not feel connected to the ad or whatever product is being thrown in our face while we are waiting on a specific show or movie to come on, But inspirational videos have became a major way to catch the attention during a ad or in between medians. Who doesn't feel good about a inspirational story? We have ideals of the american dream and our own perception of success but it feels good to see any individual defy the odds no matter what they went through to accomplish their dreams and goals. This type of advertising is impacting to every demographic that you are trying to reach and shows a sense of humility and makes you want to support a brand that has values, morals and certain ethics.
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