Nike
In my "Global Trends" analysis I decided to highlight the marketing strategy of the global brand "Nike" Nike has continued to evolve over the years in becoming one of the leaders of athletic apparel and shoes. Being that our generation has continued to evolve with technology and different medians, as brand Nike has continued to reach the specific demographics that has allowed the brand to thrive in different avenues over the years. We all know that competition helps any industry, because it allows all brands to push for the best products and apparel to be the most eye catching to consumers as well as create more of a demand for their products offered. Other brands such as Under Armor, and Adidas, have put the pressure on Nike to increase the marketing strategies of reaching the people because these competing brands have also followed the mold of Nike over the years by adopting the idea going after big name athletes as well as the social media avenue to promote their brand.
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| https://www.youtube.com/watch?v=WYP9AGtLvRg
In this short clip, this going into the global marketing strategies of Nike by not just trying to sell products but on a global market they are marketing a feel, a certain self esteem, they are marketing dreams. This is important because when it comes to keeping the appeal of millennial as well as their traditional market they have also been expanding their medians because customers are not just watching television, the target demographic is majorly on their phone or wireless devices. By being able to reach potential customers online or on mobile devices, Nike has crossed over to having more YouTube videos, as well as ads during these online video websites to keep the attention of their targeted audience.
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